Every Business Needs a Website

Every small business needs a website to promote and market their business. A website is the silent sales person working 24 hours of the day all year without an enormous expense.

Because of the rapid expansion in the use of smart phone people are using mobiles to find out information in answer to the keywords they use in a search.

There are many options to building a website and you need to start by establishing your objectives. The more information you gather the greater understanding and the better your goal setting will be, so start doing some research from a wide range of sources.

VIDEO’S are impossible to produce at present and will be delayed until next year when I get an internet upgrade.

Website Rule of Thumb

1. A website is no different to any forms of marketing and advertising but it maintains your presence with valuable content on the internet 24/7/365.

2. The more money you spend using website professionals the greater the results and return on investment.

3. For a website to be successful it needs activity which requires time using effective optimization to satisfy search engines (SEO) and this just costs dollars.

4. Provided you find the right organization that understands and uses the best and latest SEO and SEM the more money you spend the better the results and that will increase the number of visits.

5. What are your website Objective and Goals?

  • Why do you need a website
  • What do you want your website to do
  • What is your target audience
  • Are you looking to expand your business
  • Does your business have a brand.  What is the public recognition of it
  • What is your field of business – products and or services
  • Who are your competitors

It is better you write answers to the above even in point form before you start considering the information and direction of your proposed website.

6. One question you need to resolve, is your time better spent on your business or on learning how to build and operate a successful website?

7. Establish a budget. Whether it be in house DIY or an external professional it all costs money.

Every Small Business Needs a Website Options…

1.  Do-It-Yourself Website

There are a number of different DIY website builds by various system types.  Many offer free access but only turn out to be free for a short period.

My advice to you is that anything that is free usually is very limited and if you want flexibility you then have to pay as it is a stepping stone to a sale from the supplier.

DIY website builders, such as Squarespace, WIX and the like have gained a foothold in the market.  They offer free custom domains but then charge prices starting around US$7.50 per month to US$25 a month on a fixed contract. Dependent on the supplier there is a wide range of opinions on which builder is the best. More here

These are very limiting in what they provide – especially many do not provide mobile responsive websites.

On top of these costs someone in your business has to drive the system.

DIY inhouse labour costs.

The average office person today will cost $20 per hour plus on cost 30% = $26 +/- per hour.  Equates to $50,000 per year full time or 50% of time $25,000.

2. The true professional from Western developed countries

Professional website designer vs builder

Bill Gates wasnt kidding

Both are specialists

A website designer is a highly creative organisation. It knows the best methods of attracting and keeps visitors on your website longer. The designer takes proven internet knowledge to increase the audience to your website.

A website builder is a highly technical organisation. It knows how to build your website using HTML code or more commonly today custom management system using themes, plugins, links and SEO to maximise the effectiveness and navigation about your website whether it be for viewing on computers or mobile devices.

Professional results

Professionals do understand how the internet works and how you can maximise your visitor results as DIY websites do not have the technical skills to maxmise SEO or gather the information to see the results.

Professional costs

Depending on their standing in the industry most can charge at least $70 and more per hour.

Where possible it is best you work on a fixed price fee for stages completed. The price will be dependent of the number of pages on your website whether it be 10, 50 or 100’s and other features you would like.

Well established professional city based prices generally start from $5000 upwards.

As a professional website designer and digital marketer, I can provide a professional website for less than 50% of city counterparts and I will not lock you into my service as most others do.

Summarising Every Small Business Needs a Website

There are many options to building a website and you need to start by establishing your objectives. The more information you gather the greater understanding and the better your goal setting will be, so start doing some research from a wide range of sources.

Every small business needs a website to promote and market their business. A website is the silent sales person working 24 hours of the day all year without an enormous expense.

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